As the use of digital media like television, radio, social media, and websites grows by leaps and bounds, election officials have started using these modalities to educate constituents about voting processes. Various electoral experts also recommend the use of this approach over the face-to-face approach to reach the youth. (ACE, 2017). However, during the 6th Ethiopian National Elections, serious shortcomings in the use of digital media for voter education were observed. A study conducted by the CECOE titled ‘Voter Education Activities by Ethiopian CSOs During the Sixth General Elections’ revealed that 87.5% of the CSOs used the face-to-face approach to educate voters. According to the study, had the CSOs used multiple VE delivery methods, they would have reached more people.
CECOE’s Voter education and Media monitoring assessment reports
