Training For Our Media Monitoring Unit (MMU)

Training For Our Media Monitoring Unit (MMU)

A two-day training on quantitative and qualitative media reporting techniques was offered to our Media Monitoring Unit (MMU) with the technical assistance of European Center for Electoral Support (ECES).

During election times, Media monitoring can measure the amount of coverage of electoral subjects, the presence or absence of news bias, appropriateness of media access for political competitors and the adequacy of information conveyed to voters through news, direct political messages, public information programming and voter education announcements.

Media monitoring can help demonstrate that political competitors and the public at large should have confidence in the media, electoral authorities and the government that is responsible for providing genuine elections. Shortcomings in media conduct can be identified through monitoring in time for corrective action. Abuse of the mass media’s power to affect voter choices also can be documented, which allows the population and other stakeholders to appropriately characterize the true nature of the electoral process.

As part of its voter education initiative , our MMU has been compiling, analyzing and sharing its press reviews and reports to many key actors involved in the electoral process on a regular basis.

About CECOE

CECOE is a coalition of 176 Ethiopian CSOs working in the area of elections, human rights and democracy. The Coalition is registered and licensed under the Ethiopian civil society organization proclamation 1113/2019. Since its establishment, CECOE has observed the 6th general Ethiopian elections, the Sidama and South West Ethiopia Peoples’ Region referendums. Furthermore, the Coalition has been engaged in various advocacy and civic education activities. The IVote digital voter education campaign  which reached several million Ethiopians and  an advocacy campaign to reform the electoral legal regime come at the forefront in this regard. In its all engagements CECOE gives priorities to marginalized segments of the society i.e. IDPs, PWDs and Women. 

CECOE Has Successfully Completed Regional Trainings for Its Long-Term Observers

CECOE Has Successfully Completed Regional Trainings for Its Long-Term Observers

CECOE has successfully completed regional trainings for its long-term observers ahead of its voter registration observation activity. The regional training sessions were designed to give important knowledge, increase professional competence, and foster readiness of observers as well guaranteeing the requirement to be non-partisan is met by all participants recruited from nine regions and two city administrations where voter registration is taking place. All materials and manuals necessary for the voter registration exercise were also shared with observers in four languages during the trainings.